Etienne Wenger’s Communities of Practice (1998) was a revolution in my professional life. I had been working with groups and networks and communities of place – that there might be communities of practice, around the myriad aspect of human life, was a revelation.
The garden. The property. The shed. The house.
Living 3 kms up the Sandy Creek valley, on five acres, with 584 square metres of shed, has opened whole suites of practice, each wrapped around an aspect of living here, each a way of thinking and living.
But it’s the relationships sustained over time that are the community of practice, not the articulated practices. Going back to Wenger recently, I realised I hadn’t really heard that. I’d gotten caught up in the practices, the doable, describable stuff. The things a consultant can put into a report and get paid for.
Living here, in a valley, in a rural town, on the edge of Melbourne, a place and a community of place that I’ve had to get to know, it’s apparent day by day that it is the commitment to a shared enterprise that forms and maintain the relationships within which practices are held.
I notice that the relationships tend not to be spoken about in official accounts of what’s happening in a place. We have the plans, one for every agency, one for team in each agency, but the communities of practice that will live in the contours of those plans we think of in the crudest of terms.
And even when you drop in each community – the environment people, the people concerned about roads and footpaths of the town, the people who want to find a way to keep the friendly feeling of a town where people still stop to talk in the street – the stuff we do and plan for is a just a sign of the life of the relationships we form around our shared enterprise, but not the life itself.
When I took this photo of Greg, he lived half a kilometre away, where the bitumen turns to dirt, the other end of BarrmBirrm, the place our local landcare group looks after. Like me, he walked through Barrm Birrm every couple of days, so he noticed things. When we crossed paths, he would say what he’d noticed – rubbish mainly – and what he had cleared up.
Greg and I and a dozen other regulars are part of a community of practice, one called caring for the bush: picking up discarded human stuff is one of the practices. Now Greg has moved on. Nearly fifty years on the corner of Gap and Royal, and Greg and Noleen have sold up and moved to somewhere different. Built their house facing the sun in the mid 1970s; got a hearty laugh he said out of my diatribe (in our local newsletter) about our obsession with displaying our properties at right angles to the line of the street on which we happen to be living.
Now they’re gone, and Fred Barlow just a bit further down Gap Road is going too, Fred who bought a block on Barclay Court when it was still a grassed paddock rolling down to Sandy Creek, after old man Barclay pulled his fruit trees and carved it up into lots.
After thirteen years here, I feel the rhythm of settlement. New people arrive, and reinvent the place, bring their ideas of houses grandstanding for the cars going past, and lavender hedges along the driveway and big sheds at the back.
The place changes, and the practices of place shift, but not so much. You still have to mow the lawn, look after whatever garden you’ve signed on for, keep heat in the house, put your bins out, put your neighbour’s bins out when they’re away.
And if I drive downtown, to Riddells Creek, there’s another community, the one pushing, nudging, deraming the town to where we want it to be. Two years on from this meeting for ‘a Climate Action Plan’, we have $5000 from the Shire for a design for turning a couple of drainage sumps into wild places, and an EcoEvent of a day, showcasing some of the many ways each household could live close to net zero.
I’m glad for the Shire’s support for our efforts, even if that always means a plan. Plans are overrated: with the future inherently unstable, and action dependent on our efforts as residents and agencies, the trust put in ‘the plan’ seems to me entirely misdirected. What matters is the sense of agency and the relationships of action the planning might foster.
Our planning workshops have given us a reason to gather in one place, and meet others who want to ‘do something.’ We have got ourselves a plan, but the most important thing is that we have pitched ourselves into conversations with people with similar crazy ideas. We don’t get lost in complaining.
I’ve set about running some of these conversations, and it’s just a buzz being with people who give a damn and get down the the work of making something good happen. That makes a community of a place, all those small communities of practice weaving their efforts into the place they love, the place they feel for, the place where they have chosen to live
When I worked for money, I was paid to help communities of practice develop, but it’s only living here in a small valley of the Macedon Ranges, a resident, that I’ve come to appreciate how ‘community’ is something felt and lived. The shared enterprise is primary; a wild diversity of resources contribute to the practices, but ….
‘… gain their coherence not in and of themselves as specific activities, symbols, or artifacts, but from the fact that they belong to the practice of a community pursuing an enterprise.’ (p 82)
I feel a bit of a dill not not realising this sooner. I would have wished for it earlier in my life, but you gotta be thankful whenever such things finally settle in!
In 2020, CLEA has been finding ways to strengthen networks between the initiators in community environment groups. Previous years have tested ways for committees of management (CoM) to work as peers to build the capacity of their groups. Finding a Landcare Network’s Question Without an Easy Answer,in the light of the Network’s likely future context, focused peer-to-peer (p2p) learning. This worked well while I facilitated, and when there was with a strong sponsor within the CoM, but attention to the Questions and to building capacity faded away when the sponsor left the CoM. Dacilitators do leave, and committee members change, often.
CLEA has also tested use of p2p learning in the State-level forums run by Victoria’s peak Landcare body. A little less chalk-and-talk and a bit more problem-solving between peers worked when I wasn’t there to shepherd through the use of p2p, but when I wasn’t the default reasserted itself: speakers and powerpoint presentations, with p2p at mealtimes.
Offered a fourth year of funding, I decided to have a crack at something that seemed simple enough – connecting the initiators in a community group to initiators in other groups. By initiators I mean the people who start things and keep them going. Most local Landcare groups have at most 3 or 4 initiators, Landcare Network Boards/CoMs will mostly be made up of initiators.
If the initiators could connect around their interests and find others like them, wouldn’t this speed up knowledge sharing, and support the enthusiasm people have for their shared interest?
To get started, CLEA 2020’s trial site has been Victoria’s North East region, where the rivers that flow out of the Australian Alps run through valleys out onto plains and eventually to the Murray River.
What follows is a brief account of how that I unfolded.
My starting focus: find what people in the region thought needed attention and with them, devise a way to address this. This is inquiry into a situation between people with differing perspectives. Year 4 of CLEA had the explicit question of how to support the development of peer-to-peer connection in networks, collective networks, the networks woven between individuals with a shared interest but located in different places in the region.
The specifics of what emerged in relation to strengthening networks you can find at the CLEA website,. Two conclusions: 1) there are four constraints that lock down community capacity and make community-based movements like Landcare look like another arm of government:
Little institutional investment in building movement capacity
Little interest by the movement itself in building its capacity
Little practitioner investment in building networks
Little community interest in diversity.
Conclusion 2: Prompt/support people to initiate the long conversations they want.
I wrote down more about what’s holding things back (see below), which is what everyone expects consultants do, but the other output was what I was most interested in as a practitioner, and that’s how to do 2. What I take to be a pretty good bet is to answer several questions:
What do you want to talk about, specifically, what do you want to take into a long conversation, and whom? Then what help do you need proposing that conversation?
I expect to have a crack at using these questions in the current Southern Rangelands Revitalisation Project, about which more if you get in touch ross.colliver(at)bigpond(dot)com.
Four constraints on strengthening knowledge networks in the community environment sector
Little institutional investment in building movement capacity
In the Natural Resource Management (NRM) sector, government funders want projects that deliver countable on-ground outcomes, by which they mean biophysical outputs. While staff job descriptions in the NRM sector include building capacity, at group, Landcare Network, regional or State level, their actual time is pulled toward putting together the next project bid, starting the next funded project, or tidying up the last finished project. Capacity build is on the list, but other necessities sit higher up the list.
The capacity of the Landcare movement is effectively no-one’s job. Facilitators have only the rudiments of community development in their biophysically-focused degrees. Regional Landcare Coordinators attend to their CMA’s demands, not the development of Landcare Networks or groups. Regional Landcare Facilitators focus on agricultural production. The State Landcare team has few staff and no budget for development. The Minister’s Office invents policy without troubling itself about implementation.
There’s no sustained budget at State level for the professional development of facilitators, and no career path. Facilitators migrate in and out of positions, and in and out of the sector. The one third or so who stay in their positions for a decade or more develop an intimate knowledge of their communities and the institutional world in which Landcare is embedded, but there’s no systematic harvesting and sharing of their knowledge. Facilitators are solo operators.
The lack of attention to capacity goes hand in hand with the stead decline in Government spending on NRM. Policy has become a rebranding of funding criteria every few years around the next set of new fixes, packaged in a new program identity. The ‘National Landcare Program’ neatly appropriates the work of the Landcare movement, and gives Landcarers a taste of what some indigenous custodians of Country might have felt when the previous Federal NRM program badged itself as ‘Caring for Country’.
Targets become ever-more specific, and administrative arrangements ever tighter. Timelines for submission, approval and implementation continue to fit the work demands of funders, not of groups working on ground. Paid staff like local facilitators keep the system turning over; committees wait in hope of the next funding round and the spike of activity it will bring to their membership.
NRM is organised around bureaucratic ways of working. It uses contractual relationships organised around targets set by others, not community ways of working, which depend on voluntary collaboration around shared responsibilities. Because they think their future depends on it, Landcare staff and committees spend a lot of time looking up into the mechanisms of funding, and much less time looking out into the dynamics of their communities. The funding criteria never ask for the social analysis behind a project, just the polygon, and the project reporting never asks for what is shifting in the community, just the headcount of biophysical outputs. So the view of a landscape as essentially a biophysical phenomena is maintained.
What happened to the people in the landscape? What happened to the concept of a social-ecological system, where each stream of living activity influences the other?
Landcare groups and Networks have become the service delivery arm of decisions made elsewhere, a cheap option for stretched government budgets, but not a support for creative communities who know what needs doing and can mobilise the necessary knowledge and effort.
Little interest by the movement itself in building its capacity
Why aren’t more Landcare’s leaders approaching movement capacity as a thing in itself, something that can be grown, just like interest in soil health, or perennials in pasture systems, or biolinks? Reading case examples of network development in June Holley’s work in the USA, and following conversations between people developing networks internationally (for example, at SumApp, and Commons Transition, I’ve started to ask why the same conversations don’t seem to be breaking out here, in Victoria.
After the heady years of Landcare’s early growth, many groups have now spent two decades limping from funding round to funding round, holding onto their local base but not often expanding it. For dedicated Landcare farmers, the big changes have been made, the hard work done: it’s time to retire. Urban refugees arrive chasing sustainability and lifestyle, not production, providing a flow of customers for Landcare to pass on the basics of land management, and the churn rate as lifestylers return to cities leaves space for a new crop of novices looking to learn the basics of land management, and keeps Landcare busy providing adult education for lifestylers.
In the meantime, basic land management knowledge has been drawn into production systems. Corporate and next-generation family farmers are now reinventing agriculture towards more tightly managed production systems. Driven by the pressures of a warming climate, they lean toward new technology solutions, and the ethos and the on-ground gains of 30+ years of Landcare are on shaky ground.
Landcare continues to break into new territory in the way farmers think about their land—soil health the last decade, possibly regenerative agriculture in the next—but Landcare’s social knowledge remains local and tacit. Fundamental challenges, such as how to organise projects when people are no longer willing to join committees, or how to connect to young people, are pursued by each group and Network, but not collectively across groups.
Stalwart Landcare activists, in the Victorian Landcare Council and now in LVI, have held the State Government to its funding of local facilitators, but there’s been no room to think about capacity beyond that core funding.
When capacity is considered, by the movement and by government institutions, it is thought of as training that adds to people’s skills and knowledge from some store of established expertise, rather than as peer-to-peer interaction that mobilise the capacity of people committed to common goals. The movement can be forgiven for treading this path, because this is an assumption shared by most educational institutions, professional associations and by many large organisations, despite the evidence that most of the learning people use in practice is gathered on the job, in action, with their peers.
What has gone missing is the idea that Landcare is a movement of people connected across localities, who know they are strong when they think and work as a movement.
Little practitioner investment in networks
In CLEA 2020, I invited people into a process of co-inquiry. How could networks for collective good be strengthened? In relation to climate change, what were they pursing, and what conversations did they see needed more attention? When I documented each interview in a gritty single page, and sent it to them for comments and sign-off, a quarter of my respondents answered without prompting. I chased the others and pushed the response rate to 50%. When I asked for their thoughts on a first cut on the the themes across the 13 interviews, the response rate was about the same.
Why didn’t the people I interviewed called me back when I emailed the next round of documentation or tentative conclusions ? Why without my calling back would the inquiry have stalled?
Landcare staff and committees are chronically over-worked. Covid-19 has had a numbing effect on communication per se, and on initiative. But why did I feel, when I got on the phone to a facilitator, that I was talking weird stuff?
Community developers have network building in their professional lexicon; State and national level environmental organisations (like ACF and Environment Victoria) have been cultivating locally-based activist networks quite explicitly for a decade. Community environmental work is all about networks, so why is there little interest in the ways networks are developing around landscape and agricultural issues, and in how they could be better used?
Maybe the idea of people connecting to other people has been swamped by digital networking, and we have become befuddled trying to keep up with a proliferating set of platforms and by the outright abuse of personal data by enormously powerful digital companies. Landcare shares in the folk wisdom of the importance of networks, and in contemporary attunement to networking in a digital age. But the actual practice of ‘networking’ in Landcare has been narrowed to stuffing more email addresses into Mailchimp and keeping your Facebook and Instagram account up to date.
At practitioner level, NRM remains resolutely biophysical. Landcare committees staff their positions from the hard sciences, not the social sciences. They recruit from the field of social activism or community development, out of necessity: when the working language of funding criteria is the language of polygons, not community segments, of workshops conducted, not emergent narratives, you hire someone who can talk that language.
What’s lacking is a sensibility about the social that operates as an explicit practice of social influence.
Little community interest in diversity
Is there something in rural communities in Victoria that runs against the deliberate cultivation of networks? Taking the NE region as an instance, is there a culture that is suspicious of difference, of differing persons, a culture that values sticking with the dominant ‘us’, rather than valuing and happily embracing the various minorities of ‘them’.
In CLEA 2020, those I interviewed might have been convinced about climate change, but they were also apprehensive about public discussion of climate change, fearing a tongue-lashing from climate deniers if they speak out in public. They wanted to stay away from explicit attention to differences of view. Framed in this way, the slight mutual disdain between full-time producers and part-time farmers, and between urban residents and the farming community, starts to be a pattern. People draw away from differences, and retreat back into their familiar social identify, rather than being curious about the different other.
Landcare groups could engage these differences directly, but this is difficult territory. They don’t want to upset people, or be seen as divisive, so the differences sit there, out of public discussion. Perhaps the conservatism of rural communities is keeping Landcare away from the conscious use of networks to provide a platform for marginal points of view.
Knowing the constraints is a starting point for finding and joining forces with the strengths that can break through the constraints. To read what CLEA is doing on this, check out recent posts at www.lviclea.org.o
It’s our last day in north central NSW, a land of wide open plains, and in the old days, as the poet Dorothea Mackellar had it, “of droughts and flooding rains”. We’ve seen precious little sign of the flooding rains. Irrigators own 75% of the water, and the rivers are now channels to move water around to the imperatives of the market.
The modestly good news is that under the new Basin Plan, 25% of flow must be allocated to environmental uses. I’m here in a project organised by the Murray Darling Basin Authority to trial a process for indigenous assessment of the health of river places that will put in front of water planners the priorities of Aboriginal communities.
I’m facilitating the action research, and I’m driving the bus.
I work my way carefully along the dirt track to the junction of two rivers, the first of two sites we’ll visit this morning. We’re close to the main town, at a place where local people have gathered and lived for a long time, and to which they return for picnics and swimming and fishing.
We spill out of the bus and the 4WD, stretching legs and lighting up, and settle into the comfortable twos and threes that have taken shape over the week. Conversations begin.
As usual, I bring my sense of being out of place culturally. But I’ve come to know these people a bit, and they me. I feel more at ease and more present in the relationships, listening and joining in without forcing things. There is a gentleness at work between us, and I notice that stories about the place are coming more easily. I wonder why.
We’ve gathered each morning, packed the vehicles, debated again where we’ll go first, and then there’s been the driving, yarning, standing together looking at a changed river, with all the sadness this brings, but a river nonetheless on Country, with its history, memories and obligations. We’ve gained a sense of each as a particular person, with a particular relationship to Country.
I’ve worried that our carefully designed form, with its many questions, is using indigenous knowledge as feedstock for another exercise in meeting the terms set by the centre. I’ve seen it in mainstream agricultural communities—the decision criteria set by management leach all the nuance out of people’s living knowledge of a landscape, leaving a skeleton of “facts”.
But we’ve been together, on Country, and the intimacy that’s developed between us seems to form a safe space where memory can surface stories of the place – stories of big floods, of swimming here as a kid, of what my mother told me about the old days, stories of how good the fishing used to be.
In these stories is the knowledge for making authoritative cultural assessment. Knowledge is held in story, and but stories aren’t shared with just anyone. Our process has been tuned to this, seeking people’s free, prior and informed consent at each step in the project. We built on relationships developed over years between MDBA staff and Aboriginal people. We developed the project in collaboration with the indigenous nations organisations in the Basin. We visited communities to invite them into the project well before we showed up to run the assessment week.
If I was writing a report, I might talk about the importance of trust, but if I speak from my own experience of the work, it feels like intimacy. I could call it trust, but the word “intimacy” has more feeling in it, more blood and more risk.
The intimacy seems to hold as much for relationships between members of the Assessment Team as it does with us white fellas. The team are from different families, young people and older people, people who have always lived here and those who moved here through marriage or work. A week of assessing places on the rivers have brought us all closer together.
In natural resource management, it’s often said that we need to integrate local and scientific knowledge. In the intimacy of this group of people feeling out a river and assessing it, what I find is an openness to differing ways of knowing, and to what those differences might bring to our shared knowing, if we are gently present to each other.
The Commonwealth’s new National Landcare Programme seeks greater ‘community engagement and participation.”
I had the opportunity to sit in with a peer inquiry group set up by Dr Lisa Adams, the National Rabbit Facilitator, with people working in northern Victoria. Membership was Landcare staff, CMA engagement staff, and one Landcare community member with a leadership role in her community.
Amidst the incredibly demanding situations discussed, the group touched on the renewed desire of government agencies to engage with communities, and the way that might not be easy for bureaucracies to undertake.The Consultation Paper for the new National Landcare Programme, which follows through on Minister Hunt’s promise to “put Landcare back at the centre of the Government’s land management programme”, asked some searching questions about the mechanisms that will actually do this (see VLC Policy Briefing #18, with links to the full VLC submission and the Consultation Paper).
As these practitioners talked, what came to mind was Ruth Eversole’s sensitive probing of the “deep tension between the traditional hierarchical ways of organising that characterise government bureaucracies, and the mandate to create more networked, horizontal interactions with diverse groups outside of government.” Government programs like to organise community action the way governments organise things. Their staff are often blind to the way communities go about organising their own action, and blind to their own assumption government programs’ ways of organising are the only worthwhile way to drive change.
This blindness will affect the possibility of transforming NRM governance. It is practitioners like this, working each day on the faultline between community and government, who will either make some headway with this transformation, or get caught in an awful grinding of gears. Probably a bit of both.
They’ll certainly need to take time to talk within their peers, in collaborative inquiry.
The Australian Government has stumped up $5m for small grants to community groups, in celebration of this being the 25th year of Commonwealth involvement in Landcare, and to avoid being seriously embarrased by rebadging their NRM program the “National Landcare Program” but leaving no money of Landcare groups! Now I have some sense of how Aboriginal people might have felt about the appropriation in the term “Caring For Our Country”, the last national NRM program.
Bigger news has been the requirement that 20% of AG funds to regional NRM bodies be allocated to Landcare projects. This is a major opportunity for Landcare to get a place at the table and for regions and Landcare to develop collaborative decision making.
In the VLC submission to the current Senate inquiry into the National Landcare Program, I made the point that change will come through Landcare participation in design of programs of action that influence practices in communities. Landcare members have deep holdings of social knowledge on which draw on – community segments, history, networks, influentials, and past NRM successes and failures, the memories of which linger long after the government staff have moved on. See VLC Submission to Senate Inquiry 080814 for more on this.
And there seems some prospect of discipline around design and evaluation of the NLP, with an intelligent set of questions in the Consultation Paper for the NLP.
The VLC agenda to support the Australian Government’s commitment to “place landcare back at the centre of land management”, and “support and encourage strong community engagement and participation in regional NEM planning and implementation” will be guided by four principles:
Innovation across the NRM system. We don’t need one fix applied everywhere – we need many points of innovation, and many innovators in governance, doing what they think will make a difference and feeding that into a network of similar innovators. NRM is multi-level and multi-regional, so we need to connect across levels as well as within levels. Innovators do their own thing, but they need a community of practice within which they can push themselves into and through the contraints they encounter
Devolution of responsiblity for decisions and action. The next level up has to loosen up, listen up and let go, come down off its high horse and show some respect and interest in the intelligence, knowledge and skill that the next level down brings to the NRM enterprise. Lighten up the systems for proposing and reporting projects. Get out of the way. Give the support people need to build their competence.
Learning from diversity. NRM situations are complex and contested. There are many possible points of leverage, and many interests, each seeking outcomes important to them. If the answers were easy, we would have had them implemented 20 years ago. Answers will be forged in the vigorous discussion and the determined action initiated by the diversity of people with a stake in any situation.
Challenging old habits. Improvement in NRM is blocked by old habits of decision making and old assumptions about who has power and who has authority. The deathlock that scientific management has on NRM will only be broken when it is challenged. Enough talk of partnership, engagement and collaboration: let’s have bold experiments, with close assessments of what is improving decision making, and what’s getting in the way.
At the National NRM Regions Knowledge Conference, I presented on measuring community engagement and social capacity. We had 66 people in the room who wanted to talk about measuring the social, and amongst them, a sprinkling of old hands (more than 10 years in NRM engagement), senior managers of NRM regional bodies, and even a couple of social researchers!
It was an opportunity to dig out past work, in particular, the 2005-06 Community Strategies project, which developed a model for regional community strategies and trialled a methodology for measuring and setting targets for social capacity in NRM.
I’d taken a pragmatic approach, looking for indicators that would make sense to regional natural resource managers, and measures with simple data gathering. I had trialled these with the Corangamite CMA and some of them worked really well. At the time, when I toured the results around the State, I found little appetite to use or further develop the measures. I was disappointed, and surprised, and put the lack of uptake down in part to my not having built stronger relationships with regional managers during the process. They hadn’t known enough about what I was doing, what was coming and hadn’t had a strong role in scoping the project.
Hearing about what others were doing right now around Australia, the work stands up well, and that there are aspects that could be picked up and used now. My stand out measure, which I’ve used with NRM teams since, is a method for measuring the strength of the working relationships between CMAs and their stakeholders.
Listening to where regions are at now with measuring CE/CB, I got at a more balanced understanding of why there hadn’t been uptake of the previous project. At the time, Catchment Management Authorities had a lot on their plate setting up systems to assess and monitor biophysical assets. They didn’t want another asset (the social) to add to their load. The Community Strategies project was a little ahead of the curve.
I think they are still cautious about having the social asset as another reportable in their responsibilities. However, they have a lot more in place for monitoring the biophysical, and there’s more space to think about the social.
Politicians’ interest in engagement at local community level is sharpening attention not just on engaging communities, but on measuring that engagement and its impacts. Regional bodies know they need a compelling story for politicians, and numbers are part of that.
Kudos to Kate Auty, Commissoner for Environmental Sustainabilty, who travelled the State in conversation with community. She proposed a conversation about sustainability, and listened her way around the State. Returning, she observed (and I paraphrase): There’s a vibrant, informed and intelligent inventivenss at work in communities of place, that government just doesn’t get.
This terrible failure is one consequence of the methodological assumptions bought to policy development.
In holding a public discourse over 5 years, and sticking to her mandate, in less than favourable winds, Kate is for me an exemplar of public service. She made a place where the worlds of policy, science and people could speak, a place where the discourse was up for grabs and held open to other ways of speaking, and other ways of being.
See Kate’s lovely exposition of the unfolding of her methodology in her Many Publics report (see page 154, Appendix One). And read a chapter or two of the Many Public report, where people say ripping things like this (p 63):
a non Indigenous person, reflecting a comment made by a senior Indigenous man in the west of the state. said –
‘… Melbourne doesn’t know everything that is happening.’
I recently missed out on getting a Corangamite Catchment Management Authority (CCMA) contract to develop a Community Engagement Strategy. Gareth Smith, the CEO, rang me Friday afternoon to give me the news. It was good to hear I was in the mix, but deeply disappointing nonetheless to miss the job. It took me a while to get over my disappointment, but when I did, I could see why Engagement Plus got the job and not me. They do one thing, and that’s engagement.
Then I started asking myself what it is I do have to offer at this point in a long and diverse career. Research and design for innovation in governance is what I got to, and the business of making engagement work has deep opportunities for innovation. In this post, I consider one aspect of the Corangamite CMA’s situation in relation to engagement – the place of community profiles.
Through 2013, the CCMA have had a consulting firm, RMCG, profile their community segments; the Community Engagement Strategy will move that through to commitments to specific engagement. I was around in 2003 when the first of such profiles was done for the CCMA, and I know that the profiling study was not well-integrated into the consciousness or decision making of staff at the time. Then in 2005-06, I myself differentiated and interviesed community segments in Corangamite (in a project with regrettably little internal support at the CMA of the time – see Indicators and measures for social capacity in NRM).
As a result, I have a standing question of how such profiles of stakeholders/types of landholder/community segments can be brought into a dynamic relationship with the work of engagement that goes on day-by-day in a program team.
In my bid to the CCMA, I’d suggested some ways to do this. Strategic plans are only as good as the smarts of the teams enacting them, so getting staff wired into development of a strategy is essential. Once you have defined path, things change as soon as you take your next step. Action brings all sorts of new information about the people in the community with whom you are working. The situation itself changes. As this happens, the coarse generalisations of a profiling study, and of the strategy itself, are drawn into a more nuanced understanding of what people think, what they do, and what enables and constrains the trajectories of change you want to encourage.
How can that new experience be brought back into a profile? How do that be done across say, 20 staff, each of whom has their own program-defined brief, each of whom will encounter members of those segments each day as they work? How each staff member’s separate experience of stakeholders be brought back to a conversation between staff.
Are there examples, I wonder, of organisations which have trained their staff to ask salient questions of people/customers as they work with them, and bring this back into some holding and shared understanding of the organisation’s stakeholders, something that refreshes the profile? To begin with, staff would need to have some focus questions around which to draw in the impressions and expression they encounter while interacting with communities and agencies.
Reading Kate Legge’s Yes She Canin this morning’s Weekend Australian Magazine, I was impressed with the power of the kitchen table conversations that underpinned the community inquiry that began the change in the seat of Indi in NE Victoria, and that led to Cathy McGowan’s nomination and election. People were invited to speak to three themes: living in Indi; issues that matter; political representation. They did that locally, in their own homes and meeting places.
Cathy McGowan with her siblings (and a few nieces) in Albury last month. Picture: Jake Nowakowski Source: TheAustralian
Could we invent a focused inquiry in NRM into the matters that most concern people? I can imagine the conversations, and the questions that would open these up, but the stumbling block I see is maintaining the focus of staff on the landholders they are working with, as distinct from the managers they are working for, at several levels (regional, State, national) above the grassroots. Productivist culture, that awful and mindless obsession with reportable outputs, erases attention to what the end user thinks, does, wants, can contribute, is creatively involved in.
Reading Legge’s article on what has happened in NE Victoria, I think the only way knowledge about the community can stay fresh is to shift the whole notion of a profile on its axis, and turn it, as they have in Indi, into a conversation that the community itself owns. No profiles tucked away on agency hard drives: we need a web-based record of what people think on matters of consequence.
Mary Crooks, of The Victorian Women’s Trust, was noted as one of the people who designed the kitchen table conversations behind the Indi shift. Cambell Klose contributed to the digital facilities that supported that groundswell in NE Victoria. I’d be interested in what their experience might bring the NRM field. How might their designs inform the work of a Catchment Management Authority, charged as these authorities are with facilitating action across public and private stakeholders, in pursuit of sustainable landscapes? How might these designs be adapted by the landcare movement, where there is local action, but little linkage across the local?
Starting points for innovation in governance are invariably conversations between people who care about our collective life.
Landscape scale projects are a high priority for funders in natural resource management (NRM), and a big opportunity for the federations of local Landcare groups known as Landcare Networks. Since around 1995, local groups with a sense of affiliation based on geography, agricultural systems and social community have been organising themselves into Landcare Networks. Here, they go beyond their local affiliation and think and operate in terms of the large landcape.
Landcare networks are a way to integrate goals and action between community groups, agencies and industry. Asked to help Landcare groups in the Mornington Peninsula as they formed a network, I went back to material from a forum I convened a few years ago asking Landcare staff and community leaders to share what they found supported success in forming a network. Here are the conclusions they drew:
Starting small is the only way you can start. The presenters were from strong, established Networks. When you’re just starting out to build a Network, it’s easy to feel over-awed by established Networks. But every Network starts small, and builds up the commitment of landholders and partners organisations slowly, by doing what Landcare is good at – showing through action what can be done.
Success brings partners on board. When you’ve got something going at community level, agencies want to back you. You’ll have to put your work in front of them, but don’t assume they won’t be interested. Local government, CMAs and agencies like DEPI are on the look out for projects that have community support. If your project can help them get their job done, and make them look good, then they are interested.
Landcare has vital connections at local level. Landcare has credibility with landholders and good social networks. That credibility multiplies when a Landcare Network links local groups. Landcare staff and management know their communities. When setting up a project, they know who is onside already, who might be interested and who is not interested at all. That’s social knowledge. Put this knowledge to the foreground when negotiating with funders that want results on the ground but don’t have those networks.
Get your planning tight. Government agencies are all about planning, and corporate sponsors want to support people who know what they are doing. Develop your own planning processes so you can give a clear argument for your priorities and show how plans can be translated into action on the ground. Landcare has always been good at action on the ground, but you need systems for planning.
Get close to your partners and potential funders. They like personal attention as much as you. They expect ask for your plans and funding bids, but make it personal and talk to them. Once you’ve got a project going, keep talking to them.
Diversify your funding sources. Don’t wait for a miracle. Open up relationships with different agencies and sponsors. Be prepared to put the time in getting to know them and them getting to know you. Don’t expect immediate results.
Stay close to your community members. The community is your foundation. If you haven’t got them there with you, sooner or later, projects will fall over. Your members have to understand your goals and believe in them as much as you do. If that means pulling back a bit on some of your wilder ideas, then pull back. Talk more at local level. Wait till the time is right. Work with the interest that’s there.